ROAR - Simon Buttonshaw Fundraiser

ROAR - Simon Buttonshaw fundraiser. ENTRIES CLOSED.

• The custom ROAR / GASH surfboard winner will be drawn from the live raffle announced on Instagram on Sunday the 23rd of Feb at 9.00am AEDT.
• Tees will be printed from the 12th of March, please allow an additional 2 weeks for delivery and processing.

You can show your support to Simon by also purchasing his latest art at 

https://www.simonbuttonshaw.com/store

ROAR Story

Simon has had a remarkable career that spanned from the late 1960s to the 2000s. His journey in the surf industry began at the age of 13 when he started working at George Rice’s surfboard factory, fixing dings under the mentorship of Rip Curl founder Doug “Claw” Warbrick. This formative experience with surfboard craftsmanship at the dawn of the industry, ignited a lifelong journey with surfing and art as duel inspirations.

Simon’s graphic language was deliberately Victorian in style, responding to the harsh, unforgiving elements of the southern coast. His bold, dynamic compositions echoed the raw energy of the place and time, celebrating both the free spirit of surfing and the emerging creativity of the era. His belief that the act of surfing is a form of art, became central to his work, influencing both his process and collaborations throughout his career.

In the early 1990s, Simon was the architect behind ROAR, a surf co-op that brought together influential figures in surfboard shaping and design. The Roar collective included shaper’s Wayne Lynch, up-and-coming shaper Greg Brown, and a young Mark Phipps, who was beginning his shaping apprenticeship. Working under the guidance of Peter Ashley, a master craftsman who owned the factory where Roar took shape, the team also included craftsman Alan Rousel, Jason Alcroft, and the next-generation resin lords “Cuzzo” and “AK.”  The Roar group merged artistry and craftsmanship in a disruptive way and came to life under the tooth framed shark logo, symbolizing the collective.

ROAR by name RAW by nature, Simon’s graphic designs, paired with the work of the shapers, became a potent combination. Each shaper had their own distinct artistic representation, all housed in the tooth framed graphic language.

All things must pass, and when ROAR was dissolved, Greg’s heart graphic was a good candidate to re-purpose for another project, evolving into the surfboard label GASH.

Simon’s  artistic contributions extend far beyond Roar, and much of his work helped define the visual culture of surfing through it’s evolution. Simon’s body of work continues to inspire today.

ABOUT THE TEE

Made from 100% cotton, this tee is durable, comfortable, and virtually shrink-free thanks to the garment dye process. It also gives a broken-in feel, just like your favourite T-shirt that's been worn for a decade. This garment is meticulously designed with a high-ribbed collar that provides a snug, comfortable fit that will not stretch out or lose its shape over time. Cut with a spacious fit in the sleeves and torso, making it relaxed and versatile enough to wear with anything. 
 
Designed and Screen printed in Australia by the team at Rare Surf. 

• Unisex fit
• Hand printed in Australia.
• 220gsm  
• 100% cotton

ABOUT THE SURFBOARD

Custom shaped Greg Brown surfboard with original NOS (new old stock) ROAR Heart and Dagger decal from the 90's.